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Okay, so people are becoming less afraid of the “The Big E”, but what are some of the strategies that may keep our adventurous lot from being trampled by the stampede of fellow talented business owners? How can we entrepreneurs increase our survival odds?
Tip # 1: Understand Personal Branding
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Many of our most celebrated professionals welcome opportunities to work without immediate compensation. Restaurants donate food to various projects, attorneys take pro bono cases, and medical professionals volunteer their expensive skill sets to impoverished areas around the world.
What about you?
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If they burn you once, they’ll burn you again, right?
Depends.
As entrepreneurs, we absolutely must set the tone for the value of our work and our time, because most clients will treat us as well or as poorly as we allow. We put so much energy into getting clients and retaining them, and one sure way to negate those efforts is to under-price your work hoping to increase your client base. That can be a tough pill to swallow, as typically, the start-up entrepreneur’s model is “Just bring in clients, more is better!” But you will find that approach does more for increased headaches and wasted efforts than it does for increased income. Seasoned business owners seldom settle for quantity over quality when it comes to clients.
It’s not working. Just cut my losses, right?
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