Execumama Online

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As small business owners, our budget cups don’t necessarily runneth over—at least not for the first couple of years! So, when we’re nudged with the prospect of a must-do budget item, we examine that puppy from every end of the spectrum in efforts to make sure that it’s likely to be money well spent.

One of the potential budget busters is of course, marketing!

Notes from a fly on the wall…

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As co-owner of a graphic design company for the past three years, I’ve taken full advantage of my fly-on-the-wall status. I get to see details that work to my advantage as a professional blogger, and I successfully miss the curve balls that many of my fellow Web-based business owners face when shopping designers for their Web sites and blogs. My partner is my go-to guy for all those things site owners often pay a few pretty pennies to get, plus I get to hear the valuable advise he gives to clients.

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Chances are, blogging isn’t your primary business. A more appropriate statement might be that your blog promotes your “real” business, and that’s exactly what a well-utilized blog will do. However, if you’re considering turning your blog into its own business, you’re not alone. After all, these days, social media is where the attention is focused. In many industries, there are companies that may consider your particular voice one worth paying for, and what started as a space for you to chat and share, could very well generate income beyond the connection between itself and your product or service.

Here’s a five-point Q & A about how to turn your blog into a potential income source.