How to Stay In Love With Your Business

Execumama | May 15, 2011 | 1 comment

Marketing, branding, and product descriptions are small parts of Itiel’s daily list of
elements to address. As one half of a committed set of parents and enterprising business
owners, home-schooling mama, Itiel McVay, is quite familiar with the term “Labor of Love.”

I had the pleasure of interviewing this creative soul about her home and body products
designed to elicit a very specific response…Mmmm, you smell good!

Listen in as Itiel shares her Execumama insight on topics like staying in love with your
business, recovering from less than stellar marketing campaigns, remembering
why you never need to keep up with The Jones’s, and my favorite–how NOT
to separate yourself and your creativity from your work.

CONNECT WITH ITIEL ONLINE…
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Shop With Smell Goods 98

http://www.royaltyspacollection.com/ Tracy Foreman

The Smell Goods Lady (Itiel McVay) is a phenomenal woman in business. She is such an inspiration in my life, and her product line is so spectacular. I loved this interview, and it made me want to go back and re-visit the vision of my business again. Excecumama, thank you for this interview it was very heartfelt and much needed. I will always remember this, "You have to be in love with what you do". And this is so true, success for your business must come from the light that shines within. God bless you even the more ladies.